Customer Relationship Management
This week your task is to construct a list of key phrases that describe your chosen e-commerce business.
This week my task is to construct a list of key phrases that describe www.dixons.co.uk I will be using keyword search sites to gather keywords related to my chosen site.
The 1st keyword search I am using is http://www.google.co.uk/sktool/#, so to carry out the search I typed in dixons.co.uk and this is the results. These results are for the monthly searches.
This search came up with a surprisingly large amount of keyword search results.
In this page I then clicked the keyword tab and it brought up a different list of keywords.
From this I can see that Cannon stands out in the keywords results with it having 7 of the keywords on this 1st results page. Unfortunately looking at the web site where the keywords where extracted from, none of the have been sourced directly from the Dixons website.
These lists of results are not all that beneficial in relation to what I am looking the keywords for. I want the keywords to be ones that perfectly describe the website chosen. So such things like 2gb micro sd, 3 wirless, 430ex and bagless don’t really perfectly describe as good keywords for the Dixons website.
With the 1st search tool used and not being very successful I am now going on to use Google insights. In the search in entered Dixons and this is the results shown.
This is a better result. At least this time Dixons is present in the results. Out of the 10 top searches 4 are directly related to Dixons. To the right is also a list of rising searches that include Dixons in them. The main competitors are also in the list, pc world and Curry’s. Although Dixons is not in the top 3, it starts from the 4th top search, but it is a bit disappointing to see competitors like Curry’s appearing before Dixons when it was Dixons that was being searched.
Now I am exploring another keywords search https://adwords.google.com/select/KeywordToolExternal
The results shown for keywords here are spot on. This is far more relevant to the Dixons site with every returned result containing Dixons in it.
This has proven to be the best search for revealing relevant keywords for the Dixons site.
This is a list of the 12 keywords I have chosen:
Dixons
Dixon
Dixons UK
Dixons discount
Dixons co uk
Dixons counter
Dixons coverplan
Dixons shop
Dixons high street
Dixons retailer
Mastercare Dixons
Dixons online
Three other tools I could have used are:
http://freekeywords.wordtracker.com/
http://www.wordstream.com/keywords/
http://www.webmaster-toolkit.com/keyword-research-tool.shtml
